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Jeff Mahacek

Recode

Founder
Founder

Jeff is a seasoned design executive with over 20 years of experience driving user experience and design strategy at top tech companies including Intel, NerdWallet, Redfin, and Genius Sports. He is known for combining creative vision with operational excellence, having scaled design teams, implemented systems that accelerate product delivery, and led organizations through rapid growth and market shifts.

Recode.ink is building a solution to tackle design debt — the messy remnants of old design decisions that slow down product development and frustrate users.

Building
Recode
http://Recode.ink
Joined
January 2025
Status
Portfolio

How we built with Jeff

We partnered with Jeff at the earliest stage—before a single line of code was written—to help shape Recode from idea to investable product. Jeff came to us with deep domain insight and a bold thesis: design systems at scale are broken, and CI/CD for code should have an equivalent for design.
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Research

Interviewed 20+ engineering and design leaders at scaling tech companies to map out the hidden costs of legacy design systems. The insights directly informed Recode’s product direction, reframing it as CI/CD for design system debt and shaping the go-to-market narrative.
"Working with the team has been transformational, it's helped me avoid costly mistakes, make better decisions faster, and move with a level of energy and momentum I couldn’t have achieved alone. Their experience and reputation have opened doors I never could’ve accessed on my own—before, I was talking to junior associates checking boxes; now I’m meeting managing directors who are already excited to talk. They've coached me, challenged me, and connected me to the right people at exactly the right time."
Jeff Mahacek
CEO
,
Recode

Let’s Build Together

Ready to work with us? Let’s go! We’ll be your hands-on partners, joining you for every twist and turn toward success and innovation. Contact us to shape the future together.

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